Meta Shifts Focus From VR to Smart Glasses, Cuts Fitness App Support
Meta just announced major changes to its Reality Labs division, closing three VR game studios and ending new development for its Supernatural fitness app. The move signals a strategic pivot toward smart wearables after the breakout success of its Ray-Ban collaboration.
The restructuring impacts Armature Studio, Twisted Pixel, and Sanzaru Games. Most notably for users, the subscription-based Supernatural VR fitness service – once a flagship Meta Quest offering – will no longer receive updates, though existing members can keep using it.
Smart Wearables Take Priority
A Meta spokesperson confirmed: “We’re shifting investment from Metaverse projects to wearables like our prescription smart glasses. Savings from these cuts will accelerate our glasses and watches roadmap this year.” This comes after the successful Ray-Ban Meta launch and previews of Orion AR prototypes.
While Meta’s Quest headsets aren’t disappearing, the studio closures suggest VR content isn’t driving lasting engagement. The company now bets big on all-day wearable hardware that complements – rather than replaces – real-world experiences.
Why This Matters for Phone-Free Tech
This strategic shift reflects broader industry trends. As eSIM smart watches and glasses mature, manufacturers prioritize devices you can wear anywhere over niche VR headsets. Meta’s pivot validates what Gen Z already embraces: tech that enhances daily life without screen addiction.
With Google’s Android XR glasses launching soon and tech like fall detection wearables gaining traction, 2026 could be the year phone-free wearables go mainstream. As these devices evolve, expect smarter integration between prescription smart glasses, eSIM watches, and health sensors – all designed for life beyond the smartphone.
The post Meta shuts down major VR studios as it goes all in on smart glasses originally appeared on Wareable.