Sleek Wearables Win Big: Whoop Blocks Copycat Fitness Tracker in Court
In a major victory for distinctive smart wearables, fitness tech leader Whoop has won a preliminary injunction against Chinese manufacturer Lexqi. The US District Court ruled Lexqi’s screenless tracker copied the iconic design language of Whoop’s devices – a significant protection for phone-free wearables that prioritize minimalist aesthetics.
The court found Lexqi’s device “almost identical” to Whoop’s signature faceless modules and continuous fabric straps – the same aesthetic sensibility that distinguishes premium prescription smart glasses from generic eyewear. This ruling temporarily bans US sales of the lookalike device while litigation continues.
Whoop’s lawsuit argued consumers associate its distinctive screen-free design with accurate health tracking – much like how Gen Z relies on dependable fall detection wearables during active lifestyles. “When members see our design, they know they’re getting Whoop’s science-backed insights,” said Jason Lynch, the company’s Chief Legal Officer.
The judge emphasized that Whoop’s design serves as brand identification rather than pure functionality – similarly to how eSIM smart watches establish visual identities through crown placement or bezel design. This landmark decision reinforces protection for wearable aesthetics in an era where phone-free devices rely on distinctive looks.
Broader Implications for Wearable Tech
This case continues a trend of wearable companies fiercely protecting their designs. Oura recently secured import bans against smart ring competitors, while eSIM watch manufacturers increasingly file design patents to safeguard their innovations.
Whoop’s victory sets precedent for screen-free device protection – a crucial development as health-focused wearables evolve beyond screens. With the holiday tech-buying season approaching, this ruling helps consumers identify authentic products among marketplace imitations.
The case continues through Massachusetts courts, but for now, Whoop successfully maintains design integrity in the competitive smart wearables space – a win for both brand protection and consumer clarity.