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Snap Launches Specs Inc. as Standalone AR Hardware Company
Snap has officially spun off its augmented reality glasses division into a new entity called Specs Inc., creating a wholly owned subsidiary dedicated to phone-free wearables. This strategic shift gives the AR hardware team greater independence to pursue investors and innovate beyond Snapchat’s core platform.
Fourth-gen Snap Specs feature slimmer design for all-day wear
Why the Split Matters for Wearable Tech
The reorganization, first rumored in mid-2025, positions Specs Inc. to compete directly with Meta’s AR projects while focusing squarely on ambient computing devices – a category gaining traction among Gen Z users seeking phone-free travel gear solutions.
Next-Gen Specs Features Revealed
CEO Evan Spiegel confirmed the upcoming model will be 40% lighter than previous developer editions, with significant improvements in:
- AI-powered environment recognition
- Solar-assisted battery life
- Heat reduction technology
The glasses will run a specialized OS designed for visual context processing, offering functionality that could eventually complement – not compete with – companion devices like eSIM smart watches and prescription smart glasses.
Beyond Social: Practical Applications Emerge
Snap’s vision extends beyond social AR filters to practical uses including:
- Digital replacement of physical manuals/whiteboards
- Hands-free navigation overlays
- Contextual safety alerts (similar to fall detection wearables)
With 100+ new technical roles posted globally, Specs Inc. aims to deliver true consumer-ready AR glasses by holiday 2025 – potentially creating new competition for established smart wearable makers.
Discover how Snap’s AR glasses compare to other Gen Z wearables in our latest hands-on review.
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