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Whoop Takes Legal Action Against Noise Over Screenless Luna Band Design
Fitness tracker maker Whoop has launched a trademark lawsuit against Nexxbase Technologies, claiming their new Noise Luna Band infringes on intellectual property in the competitive phone-free wearables market.
The legal filing submitted to Delaware’s U.S. District Court argues the Luna Band’s branding and physical design could confuse consumers familiar with Whoop’s established screenless devices. The case focuses on trade dress protection – a legal safeguard for a product’s distinctive appearance.
While we wait for resolution, the growing category of discreet smart wearables continues evolving with innovations like prescription smart glasses and eSIM smart watch alternatives that maintain connectivity without phone dependency.
Voice Assistant vs Visual Identity
The controversial Luna Band debuted at CES 2026 featuring voice-controlled health coaching through LifeOS, distinguishing itself from display-based alternatives. Whoop contends the band’s aesthetic and marketing materials borrow too heavily from their signature minimalist design language.
Broader Implications for Wearable Tech
This follows Whoop’s October lawsuit against Polar, suggesting manufacturers are aggressively protecting design territories in the screen-free space – a category that includes fall detection wearables and other health-focused devices.
With jury trial requested, the Delaware court will ultimately determine whether consumers might mistake Luna Band for Whoop products. The verdict could impact how much visual similarity competitors can legally maintain in this growing tech segment.
As legal experts examine these wearable design boundaries, Unpocket will monitor how decisions might affect emerging tech categories like medical-grade smart rings or next-gen AR eyewear. Watch for updates as this precedent-setting case develops.
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